Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
7 Critical Events Every D2C Brand App Should Track from Day One
17 min read
7 Critical Events Every Dating & Community App Should Track from Day One
12 min read
Best 5 SKAN 4.0 Configuration Strategies for Different App Types
15 min read
Attribution for Subscription Apps: Tracking Trials, Conversions, and Churn
16 min read
Low-Budget Attribution Guide: Measuring ROAS When You're Spending Under ₹2L/Month
15 min read
Agency vs In-House Performance Marketing for Apps
13 min read
Why Your Meta ROAS and MMP ROAS Don't Match (And Which One to Trust)
14 min read
Apple Search Ads Strategy for Performance Marketers: Beyond Brand Keyword Defense
17 min read
How to Build a Creative Performance Dashboard Your Team Will Actually Use
14 min read
The Monday Morning Performance Marketing Routine: Weekly Audit Checklist for UA Teams
14 min read
Event Taxonomy for Performance Marketers: Which In-App Events Actually Predict LTV
15 min read
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps?
16 min read
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.