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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
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How to Build Weekly Performance Marketing Dashboards That Drive Actual Decisions
11 min read
The Performance Marketer's Guide to Cohort Analysis: Beyond D0, D7, D30 Revenue
14 min read
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
11 min read
The 5-Day Creative Testing Sprint: How to Validate New Ad Concepts Without Wasting Budget
11 min read
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Why Your Best-Performing Campaigns Stop Working After 30 Days (And How to Extend Them)
11 min read
Budget Allocation Framework for Multi-Channel App Growth: Meta, Google, TikTok, and Beyond
11 min read
The Performance Marketer's Guide to Creative Fatigue: Detection, Prevention, and Refresh Cycles
12 min read
How to Scale Mobile App Campaigns from ₹5L to ₹50L Monthly Without Breaking Unit Economics
12 min read
Attribution for Agencies: Multi-Client Dashboard Management + White-Label Reporting
12 min read
Attribution for Product-Led Growth: Measuring Virality, Referrals, and Organic Loops
15 min read
Attribution for Re-Engagement Campaigns: Tracking Dormant User Reactivation
12 min read
10 Non-Negotiable Features Every Deep Linking Tool Must Have in 2026
13 min read
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