Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
Attribution
How to Measure and Attribute ChatGPT Ads
User Acquisition
How ChatGPT Ads Work: Formats, Pricing, and Who Sees Them
User Acquisition
ChatGPT Ads Pricing Explained: CPM vs CPC, Bids, and the Auction
Attribution
How to Attribute Mobile App Installs from ChatGPT Ads
Attribution
ChatGPT Ads vs Meta Ads vs Google Ads: What Mobile Growth Teams Need to Know
What Is AdAttributionKit? Apple's SKAN Successor
Self-Attributing Networks: Why Numbers Differ
Deep Link Analytics: Metrics That Show Health
Probabilistic Attribution: When It Still Wins
Click Injection: How to Detect and Block It
What Android 14 Changed for Deferred Deep Links
SKAN Postback Benchmark: Two per Install, Not Three
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.