AppsFlyer Alternatives in India: 6 MMPs Compared

Short answer: the six AppsFlyer alternatives most Indian app teams shortlist are Linkrunner (rupee pricing, deep linking and attribution in one SDK, support from Bangalore), Adjust (enterprise fraud and SKAN depth), Branch (deep linking first), Kochava (omnichannel, published tiers), Singular (cost aggregation) and Apptrove (India-based, from Trackier). Compare them on what you will pay at your install volume, what sits behind add-ons, and who answers when something breaks during Indian business hours.

AppsFlyer is the default mobile measurement partner for many Indian consumer apps, and it has earned that spot: it has the largest partner ecosystem in the category, with 10k+ integrations. The friction usually starts as an app scales, when pricing moves to quote-only contracts and the bill starts to track every new campaign.

We build Linkrunner, so it sits first on this list. Every competitor figure below comes from that vendor's own published pricing (checked between July and October 2026), so you can verify it yourself before a sales call.

Why Indian teams look for AppsFlyer alternatives

• Cost at scale. AppsFlyer's published Growth plan runs at about $0.07 per conversion, with Enterprise on quote. At 100k monthly installs, legacy MMPs typically cost ₹3 to 8 lakh a month.
• Limits on lower plans. Seat limits, feature paywalls and export restrictions push teams up a tier sooner than they planned.
• Support hours. Global support queues do not always line up with Indian business hours, which hurts during a festive-season launch.
• Rupee budgets. Dollar invoices add forex swings to a marketing budget that is planned in rupees.
• India-native channels. Networks such as Jio Ads matter for Indian reach, and not every global MMP prioritises them.

What to look for in an AppsFlyer alternative

• Published pricing at your volume, so you can model next year's bill without a sales call.
• Deep linking included, ideally with deferred deep linking on every link, not as a separate product.
• iOS privacy support: SKAN and AdAttributionKit, since ATT limits user-level iOS data.
• Revenue postbacks to Meta, Google and TikTok, so ad algorithms optimise towards paying users rather than installs.
• Open data: raw exports, API and webhooks without extra fees.
• Local support and compliance: someone reachable in your time zone, and a clear position on India's DPDP Act.

The 6 AppsFlyer alternatives at a glance

1. Linkrunner: India-first MMP with deep linking built in

Linkrunner unifies attribution, deep linking, SKAN and campaign intelligence in one platform, built and supported from Bangalore.

• Pricing: the platform's published pricing is ₹1.20 per install for the first 50k a month (or $0.012 for the first 10k on the USD card), falling to ₹0.80 ($0.007) at the highest volumes. That represents 3 to 10x cost savings compared to AppsFlyer, Adjust, or Singular.
• Free plan: it also includes 25k one-time free attributed installs with no expiry and every feature included.
• Billing: postpaid, with no annual lock-in, unlimited seats, and no export or API fees. Fraud protection is included at every tier.
• India fit: rupee pricing, a Jio Ads integration, and support directly from the engineers who build the product, over email, call, WhatsApp and Slack.
• Privacy: ISO 27001:2022, SOC 2 Type 2 and GDPR, with DPDPA listed on the public Trust Center.
• Speed: teams typically go live within a week.
• What it does not do: incrementality testing, media mix modelling and data clean rooms are not offered today.

Best for: Indian startups and growth-stage apps that want attribution and deep linking from one SDK at a predictable per-install price. See the AppsFlyer alternative for India page or the Linkrunner vs AppsFlyer comparison for the side-by-side.

2. Adjust: enterprise attribution inside AppLovin

Adjust is owned by AppLovin and is one of the two category leaders alongside AppsFlyer. It is known for a strong SKAN and AdAttributionKit developer experience and mature fraud tooling.

• Pricing: a free Base plan covers 1.5k attributions a month. Paid Core and Enterprise plans are quote-only, with the full TrueLink deep linking product and fraud prevention sold as add-ons.
• Trade-off: the add-on model means the price you are quoted depends on which modules you need.

Best for: larger gaming and enterprise teams that want an established vendor and can absorb quote-based pricing. Our Adjust alternatives for Indian app marketers post covers the reverse move.

3. Branch: deep linking first

Branch built the deep linking category and is still the default recommendation for teams leaving Firebase Dynamic Links.

• Pricing: self-serve plans are Intro at $39 a month, Activation Basics at $199 a month, and Performance or Engagement Basics at $499 a month (100k volume credits and 3 ad partners). Above that, pricing is quote-only.
• Attribution: last-touch attribution is included from the Intro plan, but credits and partner limits gate scale.

Best for: teams whose main job is routing users into the app, with attribution as a secondary need. See our Branch alternatives comparison if you are weighing the switch the other way.

4. Kochava: omnichannel with published tiers

Kochava covers mobile, web and connected TV measurement, and it publishes its pricing tiers.

• Pricing: Free App Analytics covers 10k conversions a month (self-attributing networks only). Foundation starts at $500 a month for 33k conversions, and Enterprise starts at $2k a month.
• Deep linking: SmartLinks are on the free tier; universal links and app links start on Foundation.
• Support: Kochava states 24-hour response on Free and Foundation, and 4 hours on Enterprise.

Best for: teams that need measurement beyond mobile, such as CTV, and can work within Kochava's stated support response times.

5. Singular: attribution plus cost aggregation

Singular pairs attribution with spend aggregation and creative ROI reporting in one dashboard, and co-created the open SKAN standard.

• Pricing: a free tier covers 15k paid conversions, and Growth is priced at about $0.05 per conversion. Enterprise is custom.
• Deep linking: links are included in the free plan, though deep linking is not Singular's focus.

Best for: performance teams running many paid networks who want spend and attribution in one view.

6. Apptrove: an India-based option from Trackier

Apptrove is the MMP brand of Trackier, a Noida-based affiliate tracking company, and launched in August 2024.

• Pricing: the Essentials plan includes 18k free install attributions in the first year. The Advanced plan covers up to 250k attributions and is quote-only.
• Features: Unilinks deep linking, configurable fraud settings, and ISO 27001 certification listed on its site. Apptrove cites GroMo, BankSathi, FoodHub and SalaryOnTime as customers.

Best for: Indian teams that want a local vendor and are happy to negotiate pricing. Our Apptrove vs Linkrunner post compares the two in detail.

A note on Firebase Dynamic Links

Firebase Dynamic Links shut down on 25 August 2025 and its links now return 404. Teams still relying on FDL links are already seeing them fail and should migrate now. Firebase Analytics still works, but it was never a full MMP: it does not attribute installs across non-Google networks such as Meta and TikTok. The Firebase Dynamic Links replacement guide walks through the options.

What will you actually pay?

• Enterprise MMPs: enterprise contracts at Adjust, Singular, and Kochava can run into thousands of dollars a month (Kochava Enterprise starts at $2k a month).
• Linkrunner: published pricing starts at $0.012 per attributed install (₹1.20 in India) and falls to $0.007 at scale. One rate applies to the whole month, set by that month's volume, so 100k installs on the INR card cost about ₹1 lakh a month.
• The gap: against ₹3 to 8 lakh a month for a legacy MMP at the same volume, that is an annual saving of roughly ₹25 to 75 lakh.

For full worked examples, see what an MMP costs and our comparison of free MMP plans.

How to switch from AppsFlyer without losing data

• Export first. Pull cohort, campaign and revenue history from AppsFlyer as your baseline.
• Run both SDKs in parallel for one to two weeks and check that install and event counts line up.
• Recreate deep links on the new platform and redirect any OneLink URLs still live in campaigns, emails and QR codes.
• Reconfigure postbacks to Meta, Google and TikTok before you cut spend over.

The MMP migration playbook covers each step in detail.

Frequently asked questions

What is the best AppsFlyer alternative in India? It depends on your scale and needs. For India-heavy apps that want attribution and deep linking in one SDK with rupee pricing, Linkrunner is built for that case. Larger enterprise teams often look at Adjust or Singular, and deep-linking-first teams at Branch.

Is there a free AppsFlyer alternative? Several MMPs have free entry points: Linkrunner gives 25k one-time attributed installs with every feature, Singular covers 15k paid conversions, Kochava's Free App Analytics covers 10k conversions a month, and Adjust Base covers 1.5k attributions a month. Check what each free plan locks before you commit.

How much cheaper are AppsFlyer alternatives? It varies by vendor and volume. Linkrunner is 3 to 10x cheaper than AppsFlyer, Adjust or Singular, from $0.012 per attributed install down to $0.007 at scale.

Can I migrate without breaking deep links? Yes, if you recreate your top links on the new platform, redirect old links that are still live, and run both SDKs in parallel until the numbers match.

If you are weighing a move away from AppsFlyer, book a demo with Linkrunner and we will model your bill at your current install volume.