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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
App Clips and Instant Apps: Pre-Install Playbook
The No-MMP Tax: What Teams Actually Pay in Wasted Spend Each Month by Customer Profile
The CFO's View: How an MMP Changes the Shape of Your Marketing P&L
Why Insurance Apps Lose More ROI to Bad Attribution Than Any Other Vertical
The Travel App MMP Playbook: Handling 90-Day Consideration Windows Without Bleeding Budget
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
Why Performance Agencies Lose Clients Without an MMP
Dating Apps and the MMP Question: Why Revenue Attribution Matters More Than Install Attribution
Why Multi-Brand Portfolio Companies Need a Single MMP Across All Apps
Mobile Attribution Myths vs Facts: What Marketers Get Wrong
MMP Accuracy Explained: Why Discrepancies Happen in Mobile Measurement
Troubleshooting Meta SDK Event Attribution for Mobile Apps
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