Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Playbooks
Day 30 Retention Rate: What Good Looks Like
8 min read
India CPI Benchmarks by App Category
7 min read
The Diwali App Marketing Playbook
7 min read
Your 90-Day Diwali Growth Calendar
7 min read
What Festive UA Actually Costs in India
8 min read
The First 90 Days of Paid App Growth After a Funding Round
10 min read
App Growth for Astrology and Religious Apps: Attribution, Subscriptions and Festival Campaigns
11 min read
Mobile App Campaign Launch Checklist: 48 Checks Before You Spend
11 min read
Why Smart Bidding Optimises the Wrong Users
6 min read
The Travel App MMP Playbook: Handling 90-Day Consideration Windows Without Bleeding Budget
7 min read
Troubleshooting Meta SDK Event Attribution for Mobile Apps
3 min read
Ad Attribution Advice: Navigating the Complexities of Campaign Measurement
2 min read
Start measuring the installs your team cares about
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