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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
The Complete Event Taxonomy Implementation Guide: From Planning to Validation
14 min read
The Weekly Attribution Audit: 20-Minute Checklist to Catch Issues Before Budget Compounds
14 min read
The Complete MMP Migration Playbook: Switching Platforms Without Losing Historical Data
14 min read
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15 Questions to Ask in MMP Demos (That Actually Reveal Product Quality)
23 min read
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Why Your Meta ROAS Doesn't Match Your MMP Data (And How to Fix It)
17 min read
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Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
16 min read
How to Design Mobile App Event Taxonomy That Lasts
16 min read
Why Your Attribution Numbers Don't Match: 12 Causes and Fixes
19 min read
How to Prove Attribution ROI to Finance Teams: A CFO-Ready Framework
20 min read
Build vs Buy: The True Cost of Custom Attribution Infrastructure (A Financial Breakdown)
15 min read
The Complete Postback Setup Guide: Meta, Google, and TikTok Configuration for Maximum ROAS
16 min read
8 Mobile App Deep Linking Use Cases Beyond Basic App Opens
11 min read
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