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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
How to Automate MMP Reporting So You Never Build Another Manual Report Again
6 min read
7 Linkrunner Workflows That Replace 3+ Tools in Your Marketing Stack
5 min read
The Friday Afternoon Optimisation Loop: A 30-Minute Ritual to Improve Next Week's ROAS
7 min read
UTM Naming Conventions That Scale: How to Stop Wasting Time Cleaning Dirty Campaign Data
6 min read
Why Universal Links and App Links Break in In-App Browsers (And How to Fix Every Case)
13 min read
10 Mistakes Teams Make in Their First 30 Days with an MMP
11 min read
7 Red Flags Your MMP Setup Is Broken (And How to Fix Each One)
10 min read
What Is Incrementality Testing? A Practical Guide for Mobile App Marketers in 2026
10 min read
When Paid Installs Cannibalise Organic Growth
10 min read
5 MMP Metrics Most Teams Ignore That Actually Predict Churn and LTV
10 min read
10 Data Quality Checks to Run on Your MMP Every Month
11 min read
9 MMP Myths That Are Costing Mobile Marketers Money in 2026
10 min read
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