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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
Dating Apps and the MMP Question: Why Revenue Attribution Matters More Than Install Attribution
7 min read
Why Multi-Brand Portfolio Companies Need a Single MMP Across All Apps
7 min read
Mobile Attribution Myths vs Facts: What Marketers Get Wrong
3 min read
MMP Accuracy Explained: Why Discrepancies Happen in Mobile Measurement
3 min read
Troubleshooting Meta SDK Event Attribution for Mobile Apps
3 min read
How Much Do You Actually Trust Your Marketing Data?
3 min read
Ad Attribution Advice: Navigating the Complexities of Campaign Measurement
2 min read
Navigating Advanced Privacy and Attribution: GDPR Compliance in MMPs
2 min read
Branch Webhooks: What They Cost and the Free Alternative
6 min read
How to Send Mobile Attribution Events to Webhooks
5 min read
Webhooks vs Postbacks vs Server-to-Server: Which to Use for App Events
5 min read
Evaluating MMP Trust: Why Transparency is Non-Negotiable in Mobile Attribution
3 min read
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