Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
7 Critical Events Every Travel App Should Track from Day One
16 min read
7 Critical Events Every D2C Brand App Should Track from Day One
17 min read
7 Critical Events Every Dating & Community App Should Track from Day One
12 min read
Apple Search Ads Strategy for Performance Marketers: Beyond Brand Keyword Defense
17 min read
How to Build a Creative Performance Dashboard Your Team Will Actually Use
14 min read
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps?
16 min read
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
11 min read
The 5-Day Creative Testing Sprint: How to Validate New Ad Concepts Without Wasting Budget
11 min read
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Why Your Best-Performing Campaigns Stop Working After 30 Days (And How to Extend Them)
11 min read
Budget Allocation Framework for Multi-Channel App Growth: Meta, Google, TikTok, and Beyond
11 min read
The Performance Marketer's Guide to Creative Fatigue: Detection, Prevention, and Refresh Cycles
12 min read
How to Scale Mobile App Campaigns from ₹5L to ₹50L Monthly Without Breaking Unit Economics
12 min read
Start measuring the installs your team cares about
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