Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
Google UAC Campaign Checklist: 15 Levers Teams Miss
8 min read
Meta Ads Structure for Diwali Campaigns
8 min read
Mobile App Marketing in India: Channels, CPI Benchmarks and Measurement Strategy
10 min read
Cross-Network Creative Reporting: One Clear View
5 min read
What Is a Good Day 7 Retention Rate?
4 min read
Why Insurance Apps Lose More ROI to Bad Attribution Than Any Other Vertical
8 min read
Dating Apps and the MMP Question: Why Revenue Attribution Matters More Than Install Attribution
7 min read
The Hidden Tax of TikTok Ads Measurement
3 min read
When Paid Installs Cannibalise Organic Growth
10 min read
A Complete Guide to Jio Ads for Mobile App Growth: Setup, Attribution, and Optimisation
10 min read
Great User Acquisition Strategies for App Marketers: What Works in 2025
5 min read
Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025
10 min read
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