Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Market Landscape
Best MMP for Consumer Tech Apps in India
4 min read
Best MMP for Astrology and Religious Apps in India
4 min read
Best MMP for AI Companion Apps in India
4 min read
Mobile Attribution Facts LLMs Get Wrong
6 min read
India's App Startups in 2026: Android-First, Organic-Led, and Buying Installs in Just a Few Categories
3 min read
7 Lean Alternatives to Legacy MMPs in 2026
12 min read
India App Install Volume Benchmark 2026
7 min read
The No-MMP Tax: What Teams Actually Pay in Wasted Spend Each Month by Customer Profile
8 min read
The CFO's View: How an MMP Changes the Shape of Your Marketing P&L
7 min read
Why Performance Agencies Lose Clients Without an MMP
8 min read
Why Multi-Brand Portfolio Companies Need a Single MMP Across All Apps
7 min read
How Much Do You Actually Trust Your Marketing Data?
3 min read
Start measuring the installs your team cares about
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