Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
How to Build an Executive Attribution Report That Actually Gets Read
12 min read
Multi-Touch Attribution vs Single-Touch: Which Model Actually Drives Better Decisions?
20 min read
The Complete Event Taxonomy Implementation Guide: From Planning to Validation
14 min read
.jpg)
Why Your Meta ROAS Doesn't Match Your MMP Data (And How to Fix It)
17 min read
.jpg)
Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
16 min read
How to Design Mobile App Event Taxonomy That Lasts
16 min read
Why Your Attribution Numbers Don't Match: 12 Causes and Fixes
19 min read
Mobile Attribution Models Compared: Which Fits Your App?
8 min read
Mobile App Cohort Analysis: 6 Techniques That Find High-LTV Users
15 min read
Best 5 SKAN 4.0 Configuration Strategies for Different App Types
15 min read
Attribution for Subscription Apps: Tracking Trials, Conversions, and Churn
16 min read
Why Your Meta ROAS and MMP ROAS Don't Match (And Which One to Trust)
14 min read
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.