Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn
7 min read
Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets
13 min read
Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework
11 min read
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How To Define Cohorts? (First Install Vs First Purchase Guide)
11 min read
Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers
12 min read
Here's Why Predictive Attribution Is The Future of Mobile App Growth
10 min read
Measuring True Marketing ROI for Mobile Apps
14 min read
Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)
9 min read
How to Merge MMP Analytics with Your Marketing Intelligence Workflows
12 min read
What Are Attribution Windows? How to Set Click and View Lengths
16 min read
How to Track QR Codes, Offline Ads and Web-to-App Conversions
18 min read
How to Reallocate Marketing Budget With Attribution Data
14 min read
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.