Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Ad Network Mix: What the Median App Runs
7 min read
Install-to-First-Revenue Timing: Payback Windows in 2026
7 min read
Click-to-Install Timing Benchmarks 2026: iOS vs Android
6 min read
View-Through Attribution: When to Count It
6 min read
Google Privacy Sandbox: Android Attribution API
6 min read
What Is AdAttributionKit? Apple's SKAN Successor
7 min read
Self-Attributing Networks: Why Numbers Differ
6 min read
Probabilistic Attribution: When It Still Wins
8 min read
Click Injection: How to Detect and Block It
8 min read
SKAN Postback Benchmark: Two per Install, Not Three
8 min read
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
8 min read
Mobile Attribution Myths vs Facts: What Marketers Get Wrong
3 min read
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