Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
How to Build a Mobile App Measurement Plan Before Spending on Ads
9 min read
How Long Should an Attribution SDK Integration Take? A Realistic Project Plan
10 min read
AI Companion App Measurement: Trials to Retention
10 min read
A Creative Tagging Taxonomy That Scales
5 min read
Creative-Level ROAS: Tracking Revenue Per Ad
6 min read
AdAttributionKit vs SKAN: What Changes in 2026
5 min read
Why Rolling Retention Keeps Rising
5 min read
How to Measure App Retention by Channel
5 min read
How to Read a Mobile Retention Curve
4 min read
Cumulative vs Classic vs Rolling Retention
6 min read
What Top UA Teams Know About Attribution
6 min read
How Many Installs Are Actually Reattributions?
8 min read
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.